Stop Hate for Profit

Facebook is not new to controversies. The brand which was started from a Harvard University dormitory in 2004 years, has … More

because…Truth Must Be Told

16th August 2020, the nation fondly remembers former Prime Minister Atal Bihari Vajpayee on his second death anniversary, and pay … More

Digital Lifeline

With Covid 19 pandemic spread we all are now grappling with a new way of life, being confined to our … More

Joking on Self

Remember the Trivago ad. Well anyone watching TV in 2018 or going online could not miss the super bombarded- Trivago ad, … More

Bans & Protests

As the world unitedly fight the Covid-19 pandemic, there are other “fights” going on across the world. The India and … More

What’s In A Name?

What’s In A Name?’ Spoken by Juliet, Act 2 Scene 2 “What’s in a name? That which we call a … More

The Fake Ads

“It takes many good deeds to build a good reputation, and only one bad one to lose it.”—Benjamin Franklin The … More

Covid Change

As we now get used to the ‘new-normal’ living with the Covid-19 pandemic, till a vaccine is found, we see … More


“Brands should think of themselves not as storytellers but story builders. We plant seeds of content and let our community … More


The entire world is witnessing the impact of Covid-19 in different facets of life. The outbreak, lockdown measures led to … More

I am Sorry

Negating the Negative Forces : Crisis of Credibility First the act of scolding went viral and then the apology. Lisa Alexander, … More