“It’s funny how people get curious when I tell them I am a storyteller. I have to show them my Twitter handle and business card, which mention this credential. I can talk ad nauseam, put across a point through a tale and sell an idea. That’s the kind of storyteller I am”
Everybody loves stories —stories that are informative, delightful, surprising and engaging. With my 2 decades of experience as communication consultant, I use the science behind the art of storytelling to effectively communicate organisations objectives with multiple stakeholders and also curate #Scribes&StoryTellers
As a full time student of life and part time storyteller I bring a deep understanding of client expectations by providing strategic counsel in marketing communication, corporate communication, crisis management, media relations in the digital era.
Over the last few years I have advised and been involved with various government bodies including MyGov India, the citizen engagement platform for the Government of India and the Union Ministry of Urban Development on stakeholder engagement, campaign design – bringing behaviour change for initiatives including Swachh Bharat. At World Bank / IFC I have been involved in designing & implementing the communication component for the Investment Climate Advisory (tax reform program) for the Government of Bihar. I was also leading the design, management, monitoring and evaluation of strategic communication and partnerships for the UNICEF: `India Unite To End Polio Now’ campaign.
As the business head for PR firms I have handled global projects in corporate communication, policy intervention and issue management for Google India, Tata Group, Coca-Cola, POSCO-India, Cairn India, SABMiller India, Max India, CNBC, Seagate amongst others.
Currently, I advise Corporates, Multilateral bodies and few PR firms on managing the positioning strategies, managing sensitive situations, and direct strategy for key clients. I am also the Senior Director of Public Relations Consultant Association of India (PRCAI) working on various PR Industry issues.
My specialties include: Storytelling, Corporate Communication, Public Relations, Political Communication, Crisis Communication, Digital Media : Strategy, Communication environment study, Image perception analysis. Developing communication strategies involving media relations, corporate social responsibility programs, coalition building and opinion mobilization among influencer groups.
I am a keynote speaker on Data Insights, Storytelling in the Digital Disruptive Era. With an MBA in Advertising & PR from Indore, I also hold a post graduate diploma in Sales & Marketing.
With the motto of Learning & Sharing I engage with young students at various of communication and management institutes across India.