It’s not what he did, it’s how he did

Remembering Arun Jaitley on his 1st death anniversary. Known for his successful career in courtroom and politics, Arun Jaitley had…

Stop Hate for Profit

Facebook is not new to controversies. The brand which was started from a Harvard University dormitory in 2004 years, has…

16th August 2020, the nation fondly remembers former Prime Minister Atal Bihari Vajpayee on his second death anniversary, and pay…

With Covid 19 pandemic spread we all are now grappling with a new way of life, being confined to our…

Remember, no two people are the same – each one is born unique and somewhere in our growing up years…

Advertising (ads) is one of the most powerful and persuasive form of communication to create awareness, interest, desire and take…

Remember the Trivago ad. Well anyone watching TV in 2018 or going online could not miss the super bombarded- Trivago ad,…

As the world unitedly fight the Covid-19 pandemic, there are other “fights” going on across the world. The India and…

What’s In A Name?’ Spoken by Juliet, Act 2 Scene 2 “What’s in a name? That which we call a…

“It takes many good deeds to build a good reputation, and only one bad one to lose it.”—Benjamin Franklin The…

As we now get used to the ‘new-normal’ living with the Covid-19 pandemic, till a vaccine is found, we see…

“Brands should think of themselves not as storytellers but story builders. We plant seeds of content and let our community…

The entire world is witnessing the impact of Covid-19 in different facets of life. The outbreak, lockdown measures led to…

“So many books, so little time.” With the Covid-19 outbreak the whole world has changed. Compelled to stay indoors within the…

Negating the Negative Forces : Crisis of Credibility First the act of scolding went viral and then the apology. Lisa Alexander,…